Branding Biofortificados
Biofortified foods enriched with micronutrients such as iron and zinc are nutritional alternatives that can benefit both people’s health (especially children and women of childbearing age) and the planet. These products are derived from plants, not animal sources, and therefore require less water and space for production, with lower CO2 emissions.
In creating the image for BIOFORTIFICADOS, we considered the target populations that could benefit the most from this nutritional strategy, as well as the visual representation of the foods.
The colors, typography, and lighting in each branding piece evoke the fertility of the earth and the presence of the sun, essential for food production.
