Brochure CIAT

Biofortified maize with zinc plays a crucial role in combating zinc deficiency and malnutrition. Zinc is an essential micronutrient for proper growth and development, as well as for the optimal functioning of the immune and cognitive systems. By increasing the zinc content in maize grains, its nutritional value is significantly enhanced. The consumption of biofortified maize with zinc can help reduce the prevalence of zinc deficiency and improve overall health. Its biofortification holds great potential to reach millions of people and improve global nutrition.

To visually represent its nutritional attributes in a comprehensive manner, we aimed for simplicity and clarity, placing emphasis on the “Biofortified” brand. The branding pieces incorporated colors, typography, and lighting that evoke the fertility of the land and the presence of the sun, highlighting their crucial roles in the production of this nutrient-rich crop. Through these visual elements, we sought to convey a sense of vitality and natural abundance associated with biofortified maize with zinc.