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Infographics CIAT

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Proper communication through an editorialization process is of paramount importance when it comes to effectively informing and educating people about biofortified foods. These foods, such as zinc-fortified maize, hold immense potential in improving the nutrition and overall health of individuals. However, in order to maximize the impact of biofortified foods, it is essential to convey their benefits and characteristics in a clear, accurate, and engaging manner.

Editorialization plays a crucial role in this process by enabling the selection, organization, and presentation of information in a way that is accessible and comprehensible to the target audience. By carefully curating the content, using a language that is both concise and compelling, and providing solid scientific evidence, the complex concepts behind biofortification can be effectively communicated to the public.


To ensure the message resonates with the audience, we employed a neutral background and a thoughtfully chosen color palette that reflects the vibrancy and vitality associated with biofortified foods. By presenting the scientific information in a visually appealing manner, we aimed to capture the attention and engage the viewers, while avoiding unnecessary distractions that could dilute the core message.


Through this meticulous approach to communication, we strive to generate awareness, build trust, and foster acceptance of biofortified foods as viable and effective nutritional solutions. By highlighting their potential to combat malnutrition and improve the quality of life for individuals, we empower communities to make informed choices and embrace the benefits of biofortification.

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