Magazine CIAT

Proper communication of the benefits of biofortified beans is of utmost importance in highlighting their nutritional value and promoting their consumption. Biofortified beans, enriched with essential nutrients such as iron and zinc, can significantly contribute to combating the deficiency of these micronutrients in vulnerable populations. By effectively communicating the qualities and benefits of biofortified beans, awareness can be generated about their potential to improve people’s health and well-being. This includes emphasizing their nutritional content, their impact on disease prevention, and their role in food security. Clear and accessible communication can foster acceptance and adoption of these foods, which has the potential to have a positive impact on nutrition and the quality of life in communities.

For the visual representation, we opted for a neutral background and a color palette that reflects the vitality derived from biofortified foods. Our design focused on presenting scientific information in a clear manner, avoiding visual distractions and directing attention to the most relevant data. By creating a visually appealing and informative communication approach, we aimed to engage the audience and highlight the importance of biofortified beans for their overall well-being.