Folic Acid
With this campaign called “Folic Acid Now!” focused on the potential of word-of-mouth, we created a graphic synthesis that combines editorialization and illustration to invite women of reproductive age to participate in informative events. The campaign aimed to highlight the importance of daily folic acid consumption in women of childbearing age for optimal fetal development.
We identified our target audience, women of childbearing age, and proposed this evocative image with illustrations from the 1950s that called for female empowerment.
The chosen color scheme corresponded to the corporate image of Pontifical Javeriana University, the institution that promoted the campaign.
